This was the first graphic I made for JMU Football. This letter was posted on Twitter as Greg Ross Jr. announced his declaration for the NFL draft.
This graphic was sent to all recruits of JMU Football. The goal was to connect JMU Football to the NFL. In my research, I had found a few professional players who played at JMU. Using those players and a generic JMU player from a photoshoot, I was able to create this graphic that ties JMU Football to the NFL.
This graphic was used as an official offer letter to be sent to recruits. The copy was all mandatory, so my biggest challenge was figuring out the hierarchy of information, and connecting it to an eye catching design.
This graphic was used as an advertising poster for JMU Football. Posted on social media along with printed and posted on campus.
Get in touch at adam@adamjanderson.com